Search for your brand’s name plus a target keyword.Look for how well you’re ranking and if that rank has changed over time. If you have a house cleaning services business in Atlanta, you might be targeting something like “house cleaning services Atlanta” as one of your major targets. Perform some queries to get some quick insight on what could be wrong with your page(s). One the other hand, if you see that traffic for those search terms overall has dropped significantly (perhaps for a previous year’s data or product that has since gone out of style), it’s time to update your content. If search demand has stayed at a similar pace while your traffic and rankings have declined, it’s something you’ve done with your site-not a change in how people are searching. Log in to your Google Trends account to look at some of your top keywords and topics. Use Google Trends to Look for Keyword Decline Sometimes, your site may be performing well overall except in this one or two areas, and the only way to find out is to divide it into sections in this way. If you can structure your URLs into sections and use subfolders, then look at that particular section of your site, you can focus on optimizing that area specifically. You’ll also want to look at your search traffic over time and see exactly where the drop occurred.
If you have a large website, you’ll want to treat each section of your site (news, products sections, about us, etc.) individually. Step One: Determine Your Issue(s)įirst you need to determine where your problem is and prioritize the specific pages on your site that aren’t performing as you’d wish.
Here are some actionable tips to help you get started. Identifying where and when conversion rates are dropping off is essential to preventing them from happening in the future. Improving your rankings in SERP can seem like a difficult and confusing task-that's why we built this straightforward checklist for you to diagnose page rank issues.īefore you make improvements, you must first diagnose the problem.
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